Founder-built digital product
Shaadi Source
Shaadi Source is a UK marketplace for South Asian wedding venues and suppliers. It was created to reduce the fragmented process of searching across directories, search engines, social media and personal recommendations, and to help couples discover, evaluate and shortlist culturally relevant suppliers.
Founder work, not client work
Project facts
- Project type
- South Asian wedding marketplace
- Founder role
- The founder owns the product vision, roadmap and delivery of Shaadi Source, covering discovery, requirements, prioritisation, supplier onboarding, platform development and growth planning.
- Current status
- Active founder-built product
- Technology
- Next.js
- Supabase
- Delivery workflow
- GitHub
- Azure DevOps
Background
Why the project exists
Planning a South Asian wedding often requires couples to search across multiple disconnected sources. Supplier information can be incomplete, cultural specialisms are not always clear and comparing options is difficult. Shaadi Source was created to provide a more structured way to discover relevant venues and suppliers.
Delivery
What the founder led and delivered
Areas of the project the founder owned directly.
- Product vision and roadmap
- Customer and supplier discovery
- Requirements and user journeys
- Backlog prioritisation
- Feature delivery
- Supplier onboarding
- Supplier profile claiming
- Search and filtering
- Supplier profile structure
- Analytics and growth planning
- Supplier proposition
- Monetisation planning
Evidence
Screens from the project
Real screenshots of the delivered interface, published as evidence of the work itself rather than of any outcome.
Next step
Want a project built this way?
Tell us what you are trying to build and we will scope it with you, or talk it through on a consultation call first.